18 years. Four openings. One Marriott conversion. Based in Zanzibar.
Let's TalkMost boutique hotels in East Africa are on the OTAs.
Almost none of them are optimised on the OTAs.
Your biggest revenue leak is rarely low occupancy.
It's usually a contract nobody has looked at in three years.
A 9.3 on Booking.com doesn't guarantee a full hotel.
Rate strategy and distribution do.
I work selectively with boutique hotel owners who know something isn't working but can't pinpoint what. My approach is hands-on, specific, and built around your numbers — not generic advice.
I identify exactly where your property is losing money — OTA structure, rate strategy, channel mix — and build a plan to fix it.
I reduce your dependency on any single operator or channel and build a diversified, sustainable revenue pipeline.
I prepare properties for launch or brand conversion — from SOPs and team training to rate architecture and market positioning.
Eighteen years ago I was a receptionist in Luxor.
Today I work at the intersection of hotel operations, revenue strategy, and asset performance — with 18 years of experience across Egypt, the United States, and East Africa.
I've opened properties under Marriott Autograph Collection, Tribute Portfolio, Mantis, and Gulf Hotels Group. I've led teams through brand conversions, pre-openings, and turnarounds — always with the same approach: fix the fundamentals, build the systems, let the numbers follow.
I hold a Master Certificate in Hospitality Management from Cornell University with a focus on Hotel Revenue Management.
I work with a small number of hotel owners directly. If you think there's an opportunity worth exploring, I'm easy to reach.
If you own or manage a boutique property and want an honest conversation about where your revenue could be — reach out. No pitch, no pressure.